Soulchi Website : A Fresh New look
Date 10/1/2023
The Brief
I led a Website Revamp at Souclchi: Collaborating with the Product Team for a Strategic Redesign and Rebranding Initiative, Focused on Elevating Corporate Infrastructure and Employee Well-being.
The Team:
Myself(Product Designer)
Denzell Harris (Product Designer)
Gazelle Payind (UX Researcher)
Tools:
Figma
Whimsical
Wix
My Responsibilities as a (UX Designer) on the team:
Project Management
Research
Sketching
Wireframing
Prototyping
User Testing
Persona creation
Timeline:
2 weeks re-designs on website 1st redesign
2 weeks re-designs on website 2nd redesign
Empowering a Sustainable World through Unique Coaching and Global Unity
Soulchi main goal is to empower individuals, organizations, and advocates to create a sustainable and harmonious world. Through there distinctive approach to executive coaching and a global community committed to the United Nations Sustainable Development Goals (SDGs), by inspiring change, unity, and excellence.
Visual Research & Inspiration
I conducted competitive research on coaching websites to explore how branding, typography, colour, and layout could communicate trust, professionalism, and personal growth.
Through this research, I identified opportunities to simplify Soulchi's visual presentation, strengthen its brand consistency, and create a more engaging digital experience
Samanthasiffring.com
As a coach, she provides dedicated support to smart and accomplished women who tend to overthink and complicate matters. Acknowledging the challenges of confusion and hindered follow-through that arise from such complexities, she assists clients in streamlining their approach. Whether faced with a lengthy to-do list or the need for a straightforward marketing plan, she guides women towards clarity and simplicity, enabling them to move their businesses forward with purpose.
Positives
Clear nagitation
clear coaching guidelines
call to action
light colors of pink theme branding
Positives
Clear nagitation
clear coaching guidelines
simple layout not many pages
earthy color theme branding
Negatives
none
Alvcoaching.com
Ama La Vida serves as a guiding companion in the pursuit of personal growth and the enjoyment of life's richness. Clients, driven by a shared dedication to continual improvement, seek understanding and support in their endeavors. The coaches at Ama La Vida, in partnership with individuals, offer clarity and accountability to help achieve envisioned life and work goals.
Positives
Clear nagitation
clear coaching guidelines
call to action
simple lay-out not many pages
colorful themed branding
Negative
none
Rachel-hamlin.com
Former brand strategist, product manager, and now executive coach and somatic healer with experience spanning Fortune 500s to early-stage Ethereum startups in London, Berlin, and New York. Specializing in combating chronic stress, my neuroscience-backed approach empowers leaders to transcend chaos and foster calm effectiveness.
Negatives
No call to action
Information Architecture
Organizing the information Architecture
In my exploration of Soulchi website, page by page, I noticed a discrepancy – the titles lacked the smooth flow observed on other top-notch coaching websites. While the CEO initially prioritized the overall aesthetics, I proposed a crucial shift in focus: organizing the website for clarity, given the overwhelming information. After some initial resistance, I successfully conveyed the importance of a well-structured, easy-to-follow website. The CEO not only agreed but also recognized the dual benefits – a structured site enhances user experience and, in turn, attracts more customers.
As a team we decided to completely simply titles on soulchi international for now by cutting out extra categories. Leaving 6 titles to simple the website organization. Such as home, Our Story,Contact Us , App Waitlist and Careers.
Brand Identity & Visual Direction
The CEO wanted to establish a more luxurious visual identity while maintaining Soulchi's mission of empowering humanity.
I explored multiple logo and branding concepts, experimenting with typography, colour palettes, and visual elements to reflect the organization's values.
The team selected a green and white colour palette that communicated growth, well-being, and harmony. This direction established a fresh, cohesive visual identity for the website.
These were some of the Low- High-Fi designed I worked on in my team and different theme logos to freshen up the website with a new logo.
1st remake of Website
Homepage
Before After
I developed an initial homepage redesign featuring the updated green and white branding, refreshed logo concepts, and a more cohesive visual direction.
The redesign focused on creating a welcoming digital experience that clearly communicated Soulchi's mission and services.
2nd remake of Website
Homepage
Before After
Following feedback from the product team, I contributed to a second homepage iteration that simplified the visual layout.
We reduced the number of images and emphasized essential content, including an introduction to Soulchi and client testimonials. This created a more focused presentation and helped guide visitors toward the app waitlist.
Key takeaways
This project strengthened my understanding of how visual identity, typography, colour, and layout work together to create a cohesive brand experience.
Collaborating with the product team helped me develop my communication and presentation skills while learning to adapt my designs through feedback and iteration.
I also gained practical experience working with Wix and translating design concepts into a functional website.