Ask Me Another Canada
Date 02/13/2025
The Brief
Ask Me Another Canada is CBC’s energetic and playful trivia-based game show, blending brainteasers, musical clues, comedy, and audience participation. Hosted by Sook-Yin Lee and featuring house musician Kardinal Offishall, the show invites Canadians into an interactive, quiz-night-style experience that’s as hilarious as it is clever.
Although a Canadian adaptation, the show itself is not centered around Canadian trivia. Instead, it brings an inclusive and fun-loving spirit to smart entertainment, resonating with socially engaged, intellectually curious adults.
Team Members
Myself (Graphic Designer & Illustrator)
My Responsibilities as a (Graphic Designer & Illustrator ) :
Visual Identity Development:
Created a vibrant and cohesive visual system that reflected the show’s playful, witty, and intellectually engaging tone.
Brand Research & Alignment:
Analyzed existing CBC brand guidelines to ensure visual consistency while introducing fresh, energetic elements that supported the unique personality of the Canadian edition.
Design Execution:
Designed key assets including social media graphics, digital posters, promotional banners, and web visuals using the defined color palette, typography, and graphic elements like bursts, boomboxes, and speech bubbles.
Creative Concepting:
Collaborated with the brand and production teams to brainstorm visual ideas that captured the show’s themes of curiosity, comedy, and friendly competition.
Typography & Layout:
Applied a bold typographic hierarchy to emphasize playfulness while maintaining readability and accessibility across formats.
File Preparation & Delivery:
Ensured all files were production-ready and optimized for both digital and print use, following CBC’s technical specifications.
Tools:
Adobe Illustrator
Timeline:
4 weeks
Project Objective
Develop a cohesive visual identity that captures the lively and witty tone of Ask Me Another Canada—a show designed for quirky, cool people playing nerdy games for laughs. The branding needed to express a sense of community, spontaneity, and cerebral fun across both print and digital touchpoints.
Target Audience
The audience consists of CBC listeners and podcast subscribers—socially aware Canadian adults with an appreciation for public media. They are typically politically centrist or left-leaning, with a strong interest in cultural and intellectual content.
Visual Identity System
Color Palette
A vibrant, expressive color system was used to reflect the show’s upbeat tone:
PMS 485 C – Bold Red (RGB: EB2A2A)
PMS 2905 C – Bright Blue (RGB: 8EC7E5)
PMS 120 C – Soft Yellow (RGB: FBF285)
PMS 1565 C – Warm Orange (RGB: F89F6C)
PMS 3268 C – Teal Green (RGB: 00A69B)
PMS 7648 C – Plum Purple (RGB: 9A356D)
Each color supports varying tones from 10%–100% to provide dynamic layering, contrast, and hierarchy.
Typography
Body Copy: Arial Regular, 9pt with 14pt line spacing – A clear, accessible typeface for maximum readability across platforms.
Design Approach
The visual design is built around themes of spontaneity, interactivity, and humor. Elements such as overlapping shapes, expressive bursts, boombox illustrations, speech bubbles, and question marks reinforce the show's playful and cerebral essence.
These elements were strategically used across promotional posters, social media graphics, and digital banners to maintain brand consistency and appeal to a broad yet engaged audience.
The audience consists of CBC listeners and podcast subscribers—socially aware Canadian adults with an appreciation for public media. They are typically politically centrist or left-leaning, with a strong interest in cultural and intellectual content.
Outcome
The Ask Me Another Canada visual identity successfully captures the charm and quirky energy of the show. It supports both the auditory experience and the interactive nature of the brand while reinforcing CBC’s values of creativity, inclusiveness, and smart entertainment.