Plastic Waste Infographic

Date 05/07/2024

The Brief 

Create an engaging infographic to raise awareness about the global plastic problem. The goal was to visualize key statistics and environmental impacts in a way that is easy to understand and visually compelling.

Team Members 

Myself (Graphic Designer ) 

 My Responsibilities as a (Graphic Designer ) :

Visual design

Layout and composition

Custom illustrations

Data visualization

 Tools: 

Adobe Illustrator

Timeline: 

3 weeks 

Research insight to the problem 

I researched the look and feel of the Loblaws branding and current  icons list so that the new “Floral” icon flows with the rest of the icons.

Process

Research:
Collected facts about plastic production, recycling rates, and global waste impact.

Sketching Ideas:
Created layout and illustration concepts to explore tone and flow.

Exploring Styles:
Designed two poster versions—one playful and bright, the other more serious and professional.

Refinement:
Combined the best elements from both versions to balance approachability and urgency. Focused on readability, color hierarchy, and image clarity.

Outcome

A clean and informative poster that uses bold visuals and data to highlight how plastic affects people and marine life. The final design is both educational and eye-catching.

What I Learned

How to simplify complex topics using visual storytelling

The importance of balancing tone, clarity, and style in infographics

Improved speed and precision in layout and illustration design